We had built a responsive website for Beyond the Rack on tablet and mobile - one that we were proud of.
#Rthe rack app android
Let’s dive right into how we built some of the most important features of our Beyond the Rack iOS and Android apps: which features of the app were built using web technology, which features are fully native, and how they all work together.
#Rthe rack app driver
Push messaging offers the best way to engage those loyal customers, and it was ultimately the biggest driver in the decision to build the app. Because we were building a native app, we had an opportunity to go above and beyond what the web experience can offer.īecause a large revenue driver for Beyond the Rack is customers sharing various sales items with friends, we needed to make sure that sharing between iOS, Android and the browser is as seamless as possible.īeyond the Rack provides limited-time sales to its users so, being able to reach out to users quickly is very important. We realized that to build a great app, we needed to do a great job with all three of the following things:īeyond the Rack is an online-only retailer so, having a great interface for browsing sales and making purchases is crucial. The choice of whether to go native or web for each feature would come naturally from that. Obviously it was important to determine what problems Beyond the Rack was looking to solve for itself and its customers with its app. ( View large version) Case Study: Building An App For Beyond The Rack The app as a mix of native and web interfaces. In this piece, I’ll guide you through our experience in building an app for Beyond the Rack in which we mix native and web content to create an app that “feels” native. In short, don’t choose between native and web interfaces. What’s required then is a “maybe write once, maybe run everywhere - it really depends on the feature…” strategy. This is all that really matters to the user. For example, while it might be hard to make navigation animations feel native on the web, a web page that contains little to no complex animation could easily be used in the app while still feeling native. It’s almost never the case, however, that all features of your app need to be built with completely native interfaces. But in today’s world, where apps are becoming the primary way that users interact with your product, performance isn’t just a nice to have - it’s a competitive advantage. Like Zuckerberg, we also wanted to take the HTML5 route - the “write once, run everywhere” approach to apps that are written in HTML5 web interfaces is extremely attractive. Creating A Complete Web App In Foundation For Appsįor our client Beyond the Rack, an online-only e-commerce retailer, our primary goal was to build an app with a great user experience.The Building Blocks Of Progressive Web Apps.A Beginner’s Guide To Progressive Web Apps.
#Rthe rack app code
I’m actually, long term, really excited about it.” And who wouldn’t be excited by the prospect of a single code base that works across multiple platforms? Further Reading on SmashingMag: Mark Zuckerberg once said, “The biggest mistake that we made, as a company, is betting too much on HTML5 as opposed to native… because it just wasn’t there. At the end of the day, we should be making decisions that deliver value to our customers, and sticking to a particular technology is generally not the best way to achieve that. I believe what Mark was really trying to say was that their biggest mistake was making a technology-driven decision instead of a user experience-driven decision. Unfortunately, Facebook felt that HTML5 didn’t offer the experience it was looking to build, and that’s what it’s really about: the experience. I’m actually, long term, really excited about it.” And who wouldn’t be excited by the prospect of a single code base that works across multiple platforms?
0 kommentar(er)
